18 March 2024
Changing what you do without a fundamental change in how you do it changes nothing.
Don’t join this course if you want to change the world.
The world is much more complex than any of us can know. And a three-month course in entrepreneurship isn’t going to change that.
What it might do is help you recognise this complexity and give you the tools to begin to navigate it.
This course isn’t only about ideas, asking the right questions and the entrepreneurial process.
The 4InnoPipe course is a joint entrepreneurial program of Reutlingen University (Germany), Zagreb School of Economics and Management (Croatia), Kyiv Academic University (Ukraine), Helsinki University (Finland) and supported by EIT Food.
The course consists of three blocks: core courses, masterclasses and coaching sessions. In the core courses you concentrate on problem framing and problem deep-dive. Through user research, you study a social or environmental challenge to identify the source of the problem. Next, you map the customer and user journey and create a data-driven product or service vision. Towards the end of the course, you get training in audience-oriented pitching.
The second block consists of several masterclasses. The masterclasses are centred around business modelling, sales, investor readiness and branding.
The third block are coaching sessions, where we focus on creativity, team work, ways of discovery and observation.
The course concludes with a pitching event, which is also the final exam. This course follows the logic of short work cycles in the sense of double-diamond approach and the scientific method. It is designed as project- and challenge-based learning. The project you work on is the venture idea. You don’t need to have a business idea before entering this course. It may help you to progress, if you do already have one. The course is open both to beginners and to participants with previous entrepreneurial experience.
If you have any questions, get in touch: Dr. Lyubomyr Matsekh: Lyubomyr.Matsekh-Ukrayinskyy@Reutlingen-University.DE LinkedIn.
To participate please register here.
COURSE WORKSHOPS
18.03.2024_17:00-18:00 CET – Intro
22.03.2024_17:00-18:00 CET – Sustainability
25.03.2024_17:00-19:00 CET – Divided brain, observing and discovering
26.03.2024_17:00-19:00 CET – Coaching session_1
28.03.2024_17:00-19:00 CET – Coaching session_2
08.04.2024_18:00-20:00 CET – User research and interview training
15.04.2024_16:00-19:00 CET – Persona development
15.04.2024-22.04.2024 – Customer journey mapping (pre-recorded)
20.04.2024_10:00-12:00 CET – Pre-pitch 22.04.2024_17:00-20:00 CET – Ideation and concept creation
24.04.2024_17:00-19:00 CET – Coaching sessions_3
26.04.2024_16:00-18:00 CET – Pitch training: ABC_1
27.04.2024_10:00-12:00 CET – Pitch training: ABC_2
03.05.2024_16:00-18:00 CET – Hollywood pitch_1
04.05.2024_10:00-12:00 CET – Hollywood pitch_2
04.05.2024_12:00-14:00 CET – Coaching sessions_4
10.05.2024_16:00-18:00 CET – Pitch practice for the final event and feedback_1
11.05.2024_10:00-12:00 CET – Pitch practice for the final event and feedback_2
Final event/ Exam
13.05.2024_17:00-19:00 CET - PITCH YOUR IDEA worldwide
MASTERCLASSES
Hybrid event
17.06.2024_09:00-17:00 EEST – Sustainable business models (hybrid in Helsinki) Day 1 12.04.2024_13:00-14:00 CET – Value creation
12.04.2024_ 14:30-15:30 CET – Branding
12.04.2024_ 16:00-17:00 CET – Sales
12.04.2024_17:30-18:30 CET – Biomimicry Day 2
19.04.2024_ 13:00-14:00 CET – Legal aspects for startups in EU
19.04.2024_14:30-17:30 CET – Valuation for startups
19.04.2024_ 18:00-19:30 CET – Investor readiness
