The technology transfer webinar “Marketing in the Innovation Ecosystem of E-Commerce.”

We invite researchers, educators, and all interested participants to join the technology transfer webinar “Marketing in the Innovation Ecosystem of E-Commerce.”

Speaker:
Iryna V. Onofriichuk (Gamova), Doctor of Economics, Associate Professor, Professor at the Department of Journalism and Advertising of DTEU, Laureate of the Cabinet of Ministers of Ukraine Scholarship for Young Scientists.

Date & Time: October 3, 2025 (Friday), 14:00–15:00 (Kyiv time)
Platform: ZOOM

During the webinar, the following topics will be covered:

• theoretical and methodological foundations for shaping an innovation ecosystem,

• marketing approaches within the e-commerce innovation ecosystem,

• mechanisms for developing innovative marketing in e-commerce,

• evaluation of artificial intelligence application in e-marketing communications.

 A ZOOM link will be sent to all registered participants.

The event is organized by the Laboratory of Open Innovation Ecosystems of Kyiv Academic University.

 Registration required.